SEO for Wellness Brands —
Jonathan Mayling, Maywell
I'm Jonathan Mayling — founder of Maywell and a specialist in SEO, AEO and GEO for wellness brands. Based in Nosara, Costa Rica and working with clients across the UK, USA and beyond, I started Maywell with one belief: the brands doing the most meaningful work in health and healing deserve to be found online.
My background goes beyond digital marketing. Years spent working directly within the wellness industry gave me a genuine understanding of how wellness clients think, what they search for, and what earns their trust. That inside knowledge is what separates Maywell from a generic SEO agency — and it's what gets results for our clients.
Certified Life Coach · Wellness Industry Specialist · SEO, AEO & GEO Expert
The Full Spectrum of Modern Search Visibility
Maywell combines traditional SEO with Answer Engine Optimisation and Generative Engine Optimisation — the three pillars of modern search visibility. That means your wellness brand gets found on Google, in AI-generated answers from ChatGPT and Perplexity, and in Google AI Overviews. Wherever your ideal clients are searching, Maywell puts you there.
We work with yoga studios, retreat centres, health coaches, nutritionists, therapists and wellness practitioners across the UK, USA and worldwide.
Start Getting Found
Current clients include La Matriztica — a plant medicine retreat centre in Guanacaste, Costa Rica. Case study results publishing June 2026.
If you're a wellness brand ready to be found by the clients who need you most — book a free discovery call today.
MAYWELL
Maywell is a specialist SEO, AEO and GEO agency founded by Jonathan Mayling in 2025. Based in Nosara, Costa Rica, Maywell works exclusively with wellness brands — including yoga studios, health coaches, nutritionists, therapists, retreat centres and plant medicine practitioners — helping them get found on Google, in AI-generated search results and across AI tools like ChatGPT and Perplexity. Maywell serves clients in the UK, USA and globally.